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JIO VOIP
PHONE

DESIGN OF JIO VOIP PHONE

DESIGN BRIEF -

To design a low cost, functional and beautiful VOIP phone for JIO as per their increasing reach to every corner of India. VOIP is an acronym for Voice Over Internet Protocol, or simply phone service over the Internet. If someone has a reasonable quality Internet connection you can get phone service delivered through your Internet connection instead of analog/traditional style.

TYPE OF PROJECT :  INDUSTRIAL DESIGN
CLIENT : JIO PLATFORMS LTD.
YEAR : 2021
STATUS : DESIGN CONCEPT

Ideation
JIO voip phone is designed for the target user group and working environment while keeping Jio as a main brand. Idea is to deliver a product which has high aesthetics sense yet simple to use. The design is so simple in form so that it can easily be a part of household eco-system. Market is flooded with different kind of styles of phone and combination. A complete understanding of the product is taken before jumping into the next phase. 

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Market study / Inspiration

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Brainstorming and Ideation session were conducted to understand the various possible combinations of VOIP phone.

MODERN LOOK
VOIP over the answering machine and can be wall mount or table top

TRADITIONAL LOOK
VOIP over the dock with separate answering machine and can be wall mount or table top

A PIECE OF ART
VOIP over the dock and can be wall mount or table top

STANDARD LOOK
VOIP over the dock and can be mount bothways

Analysis
Various ideas are analysed to reach at particular direction. Examples of vacuum cleaner and lemon squeezer were taken to make the top management easy to understand the analysis and also to get the direction in which the design is going to proceed.  

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Vacuum cleaner

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Lemon squeezer

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VOIP phones

Final form and CMF
After deciding a direction, form exploration is carried out to get the final form. Final form is inspired of JIO brand language. A Soft body with straight cut striking looking dock station adds to the dynamism as a whole. The body has soft cut at back to allow easy grip. Also a couple of combinations were explored to make the form look more premium yet exciting. Single material and dual finish was picked as a final CMF. Bottom part has high gloss mirror finish which makes it stand out and thus creates a visual boundary for intuitive holding of the device. 

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CMF proposals

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Form 
Exploration

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FINAL FORM OF HANDSET
VOIP's handset form is finalised based on Jio's brand langauge. 

EXPLORED OPTIONS
VOIP was explored with variety of charging dock. Each dock has some connection to the JIO as a brand. 

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FINAL SELECTION
Final selection of handset docking station is carried out when all the options are placed side to each other. It gives a clear understanding of thought and option selection.

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EXPLORED OPTIONS FOR BASE ANSWERING MACHINE
VOIP answering machine was explored with a huge variety. Most relatable forms were explored before final selection.

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Final selection for VOIP as a complete set
VOIP answering machine and handset were placed side by side and then compared before reaching to final conclusion. Various points like mass manufacturing, JIO brand and ergonomics were considered and then final selected option was proposed in the front of management. 

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FINALIZED VOIP SET

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Introducing 
JIO VOIP

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Standard views

Product Visualization
The beauty of a device comes with a beautiful visualization. It enhances and dictates the true craftsmanship behind the design of the product.

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