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Wearble design for pets
Jio
Cow Tag
JIO Cow Tag
Jio cow tag is India's first indigenous tag for cow health monitoring through data collection. Jio as a market leader in telecommunication enters the segment of pet wearable devices. Jio cow tag detects and converts the cow's health data in a easy understandable format that helps/alert farmers to take care of each and every cow and take a necessary action in case of any health issue/worry. Each Jio cow tag communicates with Jio listener which is the main unit installed at farmer main room. Then this data is collected and shared to farmer's app to consider the next required steps. Jio cow tag offers modern monitoring systems to record and analyze critical data points for every cow, from physical activity to rumination. The tag provides insights into heat, health and nutrition as required by farmers. Jio cow tag is really a game changer. In order of 10K pieces were produced and deployed in market in year 2022 still counting.
Services
Research
User Experience
Industrial Design
Engineering Design
Prototyping
Packaging Design
Visualization
Research and reality
We worked closely with Jio team to understand the current product scenario. SCR tags are imported to India to cater this market segment. These tags are of one time use with no scope of battery replacement. We assessed internal parts/architect by dismantling the whole product. It help us to redefine the boundaries and bring new set of possibilities for the aspiring product.
User Experience Design
Jio cow tag has to fulfil its customer wish and make the experience more satisfactory. Here the user is Cow/pet and buyer is farmer. The main challenge is to refine the form to great extent so that it can be comfortable to cow's ear and on the same time, easy to use by the farmer. The form should not require any extra process and the tag should be installed with existing tools which farmer already has. All such points are considered while reaching to final form. Currently, the tag is used as one time charged device, and it has to discard after the battery goes off. Jio tag also takes up this challenge and made the device with replaceable battery without compromising any IP rating of the device.
Functionality with craftsmanship
PencilProto team completed the final design with a perfect blend of functionality and aesthetics. The form took inspiration from water drop which encapsulate the functional parts yet make look completely new and pleasing to eyes. The final color has to really connect with farmers as an emotional element or for anyone who is looking at the product. In India, cow is worshipped as mother from generations and hence an orange color ( color of garland ) is selected for production.
Prototyping and Production
Inside PencilProto, we rely heavily on prototype based feedback. Various
aspects from aesthetcis and technical point of view are measured. These steps help us to bring the more refined quality product in the market which in return created more customer adherence and add more value to brand.
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