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SKUTRO

A PUSH + KICK TROLLEY WITH RIDER PLATFORM

OVERVIEW -

Skutro came out as an opportunity gap we found in a warehouse picking operation. The design was prepared under strict retail price limit. Skutro was designed to be delivered to customers in a flat-pack corrugated box and thus can be assembled easily. The design has various features which minimises the user effort. Skutro is designed to appear young, simple, mechanical and sturdy. The project took one year to complete and in total was able to deploy Skutro worth Rs. 15 Lakhs.

TYPE OF PROJECT :  RESEARCH, PROTOTYPE DEVELOPMENT, BRANDING AND DESIGN FOR MANUFACTURING 
CLIENT : GODREJ AND BOYCE MFG PVT LTD
YEAR : 2018
STATUS : IN MARKET, AVAILABLE ON AMAZON

Where is the opportunity gap ?
In a normal day, a worker travels about 20 km in a warehouse. These workers are the backbone of any warehouse. They work relentlessly to meet their target. But the tasks included are quite tiring to them and sometimes they are not even able to complete their target. So, there is a need/gap to fulfil the demand from worker's perspective yet could be less tiring while meeting a worker's target. So we find a gap in such case and worked upon it.

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Ideation
There are multiple possibilities when it comes to fill the gap. But the main aim was to find the right solution which could cater the need of a customer and also easy to manufacture. The basic idea is to ship the product through e-commerce platform like amazon and also easy to deploy without any help of service guy.

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Understanding the scooter category
Kick scooters, segway, skatebaords were tested during product study to understand the dynamics of such products. It helps to mitigate the risks involved to drive such vehicle into the aisles of a dense warehouse. We built the first prototype to check the maneuverability of a trolley by adding a rider platform to it.

Understanding the products having high level of maneuverability

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First basic prototype to understand the product composition and its behaviour

Testing the first basic prototype
First basic prototype was tried and test to give one more iteration before sending it to pilot. During the pilot launch, we prepared and sent ten working products to various vendors across pan India. Final feedback of those vendors are then inculcated into final product before the launch. 

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Painted prototype of Skutro

First Iteration 
During the development stage, it was realized that the maximum load is coming on four wheels and since this product belongs to Godrej Material Handling divison, Skutro got its new look as Two forks at front than the traditional complete solid platform. Also by doing so, it is easy to flat pack the design and hence can be easily deployed across pan India. This gives a unique and attentive look to skutro. Also this time, the material used is Aluminium.

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Skutro in Aluminium body

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Handle with a bend to get required ergonomic angle

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Pilot Launch
Around 10 working prototype were made and then sent to Godrej Vendors. Feedback from the vendors are captured for further refinement. Along with protoype, we sent videos to vendors to showcase the useage scenarios and how to assemble or dis-assembly the product. 

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Ten working prototype were sent to different vendors in a corrugated box.

Vendor Visit
We observed the usage of Skutro at site and also discussed its usage with people about how they are using, is it really useful etc. Finally, all the feedback are incorporated in final product so the product will be completely ready to launch.

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Feedback taken from the users are implemented for next step and his point of view give validation about the concept and its usefulness to work.

Refinement 
After receiving feedback from various vendors, we made the final changes in the 3D before going ahead in production. At this stage, we develop the packaging box design , user manual and branding for the Skutro. For the first lot, around 100 skutro were built and put on sale on Amazon. 

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Water bottle holder

Brake 

Extendable arm 

Branding / Support plate

Castor wheel - Swivel

Rendered image of final production ready Skutro

Castor wheel - Fixed

Bell

Soft grip

Each part of Skutro takes a complete refinement from production point of view. In below images, you can see how each part gets its new look through step by step evolution.

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Packaging
After the branding is ready, we jumped to the packaging design. Total three concepts were made and then visualized in 1:10 scale. It gives a better understanding of design and make it easy to select the most desirable option.

Selected Packaging Design 

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User manual
User manual is made simple and easy to understand. 

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Animation for Website 
Set of informative animation is made using Keyshot software. These animations go on website for viewer to get better understanding of the product and its parts. Animations are easy to understand and self-explanatory.

Extendable 

Arm

Platform Locking

Maneuverability

Braking

Production
Every part of Skutro is manufactured with upmost quality assurance. All parts are assembled at factory on a small table. Below are the images that take you to the time when things are getting ready for LAUNCH.

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Launch preparation
At launch, flyers, photoshoot and videos are taken to distribute on the social media platforms and skutro youtube channel. Videos are made inside Godrej warehouse. Images used in flyers are done in Keyshot software and then later edited in illustrator.

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Video: Why Skutro ?

Video: How to use ?

Video: How to assemble ?

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