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Paytm soundbox design

PAYTM 
SOUND BOX

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DESIGN BRIEF -

To design a sturdy, compact and easy to use sound box that can be used in almost any condition. The design has to be made in minimum body parts and it should be easily recognizable when placed over any counter. 

TYPE OF PROJECT :  INDUSTRIAL DESIGN
CLIENT : ONE97 COMMUNICATION LTD ( PAYTM )
YEAR : 2024
STATUS : LAUNCHED

Ideation
Paytm Soundbox 5.0 is never designed as a singular standalone product. To get the best out of a brand identity, system level design are always back of my mind, so that all the products should look like a family of products which in return increases the brand recognition, social acceptance and customer adherence. 

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Paytm soundbox design has simple body with easy flowing curves. Also the angle is adjusted in a way to demonstrate easy QR scanning as well as easy buttons push.

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Paytm soundbox placed on a table

CMF
Paytm Soundbox 5.0 is designed to target wider user group. The CMF celebrates the combination of paytm brand color and young dynamic colors. CMF is selected to support the form of the device and to enchance the welcoming nature of soundbox. Paytm soundbox has front metallic painted plate with QR pasted on it. The soft dynamic body of the device with vibrant color reveals the aesthetics of the device. With this amazing curved body, dynamic colors and design sense, paytm sound box is a perfect fit for the Indian market. 

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Fabric Blue

Cobalt Blue

Icy white

Manufacturing process
Paytm Soundbox 5.0 is a made in India product. The production was set up in north India region. To fulfill huge soundbox demand and quick refurbishment, an assembly line with well equipped tools are set up. Well streamlined production was backbone of this beautiful launch journey. 

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Product Visualization
The beauty of a device comes with a beautiful visualization. It enhances and dictates the true craftsmanship behind the design of the product.

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Advertisements 
On the launch day, the product was published in different newspapers.

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